Privacy policy

Who We Are

Ada & Vera is a trading name of Afters Ltd, registered in England and Wales under company number 12953250. Our registered address is 20 Wenlock Road, London, N1 7GU. We design, sell and deliver artisan food products and operate the Buttons AI App and website. We act as the Data Controller for the personal data we collect and process.

What This Policy Covers

This Privacy Policy explains what information we collect, how we use and store it, and your rights under the UK GDPR and Data Protection Act 2018. This applies to visitors to our website, customers who purchase goods or services, and users of the Buttons AI App.

Information We Collect

We collect and process the following data:

(a) Information you provide: name, email address, phone number, billing and delivery address, payment details (handled securely by third-party processors), communication preferences, and order notes.
(b) Information collected automatically: IP address, browser type, device information, cookies and analytics, and anonymous interaction data from the Buttons AI App.
(c) Information from third parties: payment processors, delivery partners, and social media if you contact us through those platforms.

How We Use Your Information

We use your data to process orders and deliveries, manage payments, provide customer service, operate and improve the Buttons AI App, send updates or offers where you have consented, and comply with legal obligations. We never sell or rent your personal information.

Legal Basis for Processing

We process data under the following legal bases: contract (to supply goods or services), consent (for marketing or AI interactions), legal obligation (for tax and compliance), and legitimate interest (to improve our business and prevent fraud).

Data Sharing

We share data only with trusted partners who help us operate our business, such as payment processors, couriers, IT and analytics providers, and legal or accounting advisers. All partners act as Data Processors under written agreements.

International Transfers

If data is processed outside the UK, appropriate safeguards such as the UK Addendum to the EU Standard Contractual Clauses are applied.

Data Retention

Customer order records are kept for six years for tax and accounting purposes. Marketing data is retained until you withdraw consent. Anonymous AI interaction logs are retained for system improvement only.

Our website uses cookies to function properly and improve user experience. You can adjust browser settings to refuse cookies, though some features may not work correctly.

Your Rights

Under UK GDPR you have the right to access, correct, delete, restrict, or object to processing of your data, and to withdraw consent at any time. To exercise these rights, contact [insert email address]. You may also contact the Information Commissioner’s Office (www.ico.org.uk)

Security

We use industry-standard security measures such as SSL encryption and restricted access. No online system is completely secure and you use our site at your own risk.

Buttons AI App

The Buttons AI App may store and analyse text interactions to improve responses and performance. All data is handled in compliance with this policy and not used for marketing or profiling without consent. Please avoid submitting sensitive information.

Children

Our services are not intended for individuals under 16. If you believe we hold data on a child, contact us to delete it.

Updates

We may update this policy periodically. The most recent version will always be posted on our website.

Contact
Data Protection Officer
Ada & Vera (Afters Ltd)
Email: support@adaandvera.co.uk